Huzzle Labs

AI in insurance

Every large insurer now has an AI programme. This is an overview of how the world's biggest insurers actually use AI — the market numbers, the adoption gap, and a growing set of sourced per-company profiles, anchored on the Evident AI Index. It's the industry context for InsureBench.

~$1.1T
potential annual value of AI to global insurance — McKinsey
76%
of insurers have deployed generative AI in a function — Deloitte
~7%
have actually scaled AI to production — BCG

The state of AI adoption in insurance

Insurance is one of the most AI-active industries — and one of the most cautious about putting it into production. Deloitte found 76% of insurers had deployed generative AI in at least one function by 2024,1 while BCG reports only about 7% have actually scaled it.2 The prize is large: McKinsey estimates AI could add up to ~$1.1 trillion in annual value to global insurance.3 The work is concentrated in the document-heavy core workflows — underwriting, claims, and actuarial.

How insurers are ranked: the Evident AI Index

The Evident AI Index for Insurance benchmarks 30 of the largest global insurers across four pillars — talent, innovation, leadership, and transparency. In the 2026 edition (June 16, 2026), Allianz took first place, overtaking AXA.4 We use that index as the backbone for the profiles below.

Insurer AI profiles

Detailed, sourced profiles of how each major insurer uses AI — rolling out across the largest insurers in the Evident AI Index.

Evident #1 · profile live
Allianz →
AllianzGPT (60k+ users), Project Nemo agentic claims, the Anthropic partnership.
Evident #2 · profile live
AXA →
Secure GPT (~140k staff), the Mistral partnership, and the Shift fraud alliance.
Evident #3 · profile live
Manulife →
ChatMFC across the workforce, MAUDE underwriting, ~$300M realized AI value.
Evident #4 · profile live
Zurich →
The AI360 strategy, Cytora agentic underwriting, Quantexa fraud detection.
Evident #5 · profile live
Liberty Mutual →
LibertyGPT, a FinOps-funded rollout, and the top P&C insurer for AI.
Top 10 · profile live
Intact →
The Intact Lab, 500+ proprietary models, and ~CAD220M in AI value.
Evident #7 · profile live
Travelers →
TravAI, an Anthropic rollout, and an OpenAI agentic claim assistant.
Top 30 · profile live
Generali →
Lifetime Partner 27, the Cognitive Factory, and a disclosed AI ROI.
Top 30 · profile live
MetLife →
The MetIQ composite-AI platform, Cogito, and the New Frontier strategy.
Top 30 · profile live
Aviva →
ML pricing across 98% of UK personal lines, claims AI, and a ChatGPT app.
Top 30 · profile live
Munich Re →
aiSure: the reinsurer that insures AI model performance itself.
#8 · profile live
USAA →
MSR Co-Pilot, EagleGPT, and a multi-vendor model stack.
#9 · profile live
Allstate →
GPT-drafted claims comms, Arity telematics, and the ALLIE platform.
#10 · profile live
MassMutual →
A peer-reviewed life score, internal gen-AI, and the top insurer AI investor.
#12 · profile live
Chubb →
An in-house Enterprise AI suite; 24h-to-2h underwriting.
Top 30 · profile live
Swiss Re →
Life Guide Scout, ClaimsGenAI, and Palantir agentic AI.
Top 30 · profile live
The Hartford →
An AI-first strategy, the mea Platform, and NIST-aligned governance.
Top 30 · profile live
Nationwide →
A $1.5B tech bet, claims gen-AI, and DigitalOwl life underwriting.
Top 30 · profile live
Prudential Financial →
Salesforce Agentforce, a new Center for AI, and 260+ AI use cases.
Top 30 · profile live
AIG →
Underwriting with Anthropic + Palantir; 75% to 90%+ accuracy.
Top 30 · profile live
Sun Life →
Sun Life Asks on Bedrock+Claude, the Iris agent, and the Ella coach.
#22 · profile live
Berkshire Hathaway →
GEICO's systems overhaul, vendor AI, and a 'wait-and-see' posture.
Top 30 · profile live
New York Life →
CDSAi, Service Sage on Bedrock, and explainable underwriting.
Top 30 · profile live
State Farm →
An OpenAI partnership, the Navi assistant, and 326 AI patents.
Top 30 · profile live
Progressive →
Snapshot telematics, the Flo chatbot, and computer-vision claims.
#26 · profile live
Northwestern Mutual →
The Data Science Institute and automated life underwriting.
#27 · profile live
Great-West Lifeco →
Canada Life's AI contact centre and the Sagard AI Fund.
#28 · profile live
Talanx →
HDI-GPT, the mea Platform partnership, and Hannover Re automation.
Top 30 · profile live
CNP Assurances →
A 10-year Datalab, 200+ use cases, and sovereign-cloud AI.
#30 · profile live
Aegon →
Pearl (with Zingly), BenLev claims, and AI-plus-human service.

All 30 insurers in the Evident AI Index for Insurance are profiled above.

Why an independent benchmark matters

Adoption indices measure how much insurers invest in AI; they don't measure whether the models are actually right on the work. That's the gap InsureBench fills — scoring language models on real underwriting, claims, and actuarial tasks against verifiable outcomes.

See the methodology for how, and the core workflows for what that work involves.

From adoption to accuracy
  • Indices measure investment, talent, and intent
  • InsureBench measures whether the model gets the answer right
  • Verifiable outcomes, scored pass@1
  • Across underwriting, claims, and actuarial

Sources

  1. Deloitte — Scaling generative AI in insurance (2024). deloitte.com
  2. BCG — Insurance leads AI adoption; now is the time to scale (2025). bcg.com
  3. McKinsey & Company — The future of AI in the insurance industry. mckinsey.com
  4. The Insurer — Allianz overtakes AXA in Evident's AI ranking (Jun 16, 2026). theinsurer.com
  5. Evident Insights — AI Index for Insurance. evidentinsights.com
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